This Privacy Policy is to help you understand how GuideWe collects, uses and seeks to safeguard the Personal Information (as defined below) you provide to us on our websites, mobile applications, via email, and through our service providers and distribution partners. This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third party, including any third-party distribution partners, suppliers and tour operators, and any third party operating any site to which our websites contain a link. By downloading, accessing or using our websites and mobile applications, or providing information to us in connection with our websites and mobile applications, you agree to the terms and conditions of this Privacy Policy.

What Information Do We Collect?
We collect two types of information from you on our websites, on our mobile applications, via email, and through our service providers and distribution partners. Personal Information is information that identifies you individually, such as your name and email address. We also collect Other Information that does not identify you individually, such as gender, country of residence and other demographic information.

In order to purchase our products or services, it is necessary for you to disclose Personal Information, including your name, email address, phone number, credit card details and other individually identifying information. If you do not provide Personal Information when purchasing one of our products or services, we cannot confirm your purchase or fulfill your booking.

When you register with GuideWe, we ask for basic information including your name and email address, as well as Other Information such as your signup location.

When you visit GuideWe websites, mobile applications or any of our affiliates’ web pages that are hosted by us, our web server automatically recognizes and collects your IP address, which is assigned by your Internet Service Provider and does not identify you individually. To help us analyze the usage of our websites and related services, and to send more relevant communications to you, we also collect and keep track of Other Information such as your website searches and bookings. If you are subscribed to any of our email marketing communications – including newsletters and destination alerts, it is necessary for you to disclose Personal Information such as your name and email address and Other Information such as your home country.

In some instances we may also ask for Other Information such as demographic data, including your country of residence, gender, age, travel habits, etc. We also use cookies (as discussed below) to collect information about the performance and usability of our websites.

You can contribute to the site in a number of different ways, including writing reviews, filling out your public profile, and posting on GuideWe Community pages. We may store these contributions (“Your Content”), display them to other users, and use them for promotional purposes. Note that if you include Personal Information in Your Content, it can be used and viewed by others. We are not responsible for the information you choose to include in Your Content.

Cookies, and How We Use Them
“Cookies” are pieces of information that are stored by your web browser on your computer’s hard disk, for record-keeping purposes. Cookies in and of themselves only identify your computer; they do not identify you as an individual.

First-Party Cookies
At GuideWe we make use of cookies to store your preferences, record session information, collect information on how you visit and access our websites, and to tailor our web pages to your needs. We also use cookies to analyze and measure the effectiveness of our email communications, website features and offerings, and advertisements. Most web browsers allow you to turn off cookies; however, turning off cookies will limit your use of our websites.

Third-Party Cookies
We also use third-party advertising companies to serve ads while you are visiting our websites and we permit these companies to place and access their own cookies on your computer in the course of serving advertisements. Such advertisers do not have access to the information we collect through GuideWe cookies. To opt out of this targeted online advertising, please click here. Other companies’ use of their cookies is subject to their own privacy policies and not ours.

How We Use And Disclose Your Personal Information
We use your personal information in the following ways:

  • To provide you with the information you request about our products
  • To send you email marketing messages and information
  • To fulfill your bookings
  • To confirm your purchases
  • To ensure you are correctly billed
  • To measure and track demographic details about our customers
  • To target content on our website to match your interests more closely
  • To target the appropriate content for email marketing messages to better match your interests

We will provide you with choices regarding the use and disclosure of your Personal Information for marketing purposes.
You can also choose to access third-party social media websites and services through GuideWe (such as Facebook and Twitter). When you do so, you are sharing information with those sites, and the information you share is governed by their privacy policies.

Some of the Personal Information we collect is shared with our service partners (e.g. tour operators) who are directly involved in fulfilling the purchases you have made from us. We only provide our service providers with your name and your local contact details, if you provide them (e.g. your hotel name for pick-up and drop-off, your local phone number, your mobile phone number, your email address, etc.) We do not provide our service providers with any other Personal Information. If you decide to provide any Personal Information directly to a service provider, we recommend that you review the service provider’s privacy policy to determine how such service provider may use or disclose your Personal Information.

We may also share your Personal Information with third parties contracted to provide us with marketing and data reporting services who are bound by an obligation of confidentiality and with other third-party marketing partners.

We currently contract with several third-party online partners to help manage and optimize our Internet business and communications. We use the services of third-party marketing companies to help us measure the effectiveness of our advertising and how visitors use our website. To do this, we use web beacons and cookies provided by such marketing companies in connection with our websites. The information we collect helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. If you do not want to help us learn how to improve our site, products, offers and marketing strategy, you can “opt-out” of our ability to analyze such data by clicking here.

We may also use or disclose Personal Information as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public or government authorities, including public or government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, or that of our affiliates, you or others; or (g) to allow us to pursue available remedies or limit the damages that we may sustain.

We may use and disclose Other Information for any purpose. In some instances, we may combine Other Information with Personal Information (such as combining your name with your geographical location). If we combine any Other Information with Personal Information, the combined information will be treated by us as Personal Information, as long as it is so combined.

Email Communications You Can Expect to Receive from GuideWe
We may send to you marketing emails with information about GuideWe deals, destination and product news, sweepstakes, programs, etc. and other special promotions that we believe that you will find valuable, interesting or informative. We will provide you with choices regarding our use of your Personal Information for marketing purposes. If you are no longer interested in receiving future email marketing communications from GuideWe, you have several choices for opting out of future mailings:

You may unsubscribe at any time by following the directions and link included in each marketing email we send. You may email privacy(at)guidewe.com and request to be unsubscribed by including your name, email address, and the words “unsubscribe” in the subject line or body of your e-mail.

Please note that, even if you opt-out of receiving future marketing communications from GuideWe, we will continue to send to you emails regarding your purchases and bookings, and regarding administrative information such as changes to our terms, conditions and policies. If you make a booking or purchase from one of our websites or mobile apps we may also send you information about new products, or ask your opinion about our websites etc., so that we may improve our service to you and other consumers.

Our Distribution Partners and Suppliers
Our products are made available through our third-party distribution partners and suppliers. Our distribution partners and suppliers may have privacy policies that differ from GuideWe’s Privacy Policy.

You should also be aware that some products or tour suppliers and some of our distribution partners may need additional Personal or Other Information (such as health or physical fitness information) to determine whether you can participate in an activity. You should read and rely upon the relevant supplier or partner’s Privacy Policy only (and not GuideWe’s Privacy Policy), if GuideWe does not collect this information from you directly.

Some suppliers or distribution partners may operate in countries or states that do not have laws or regulations for the protection and safeguarding of Personal Information. GuideWe seeks to take reasonable steps to persuade all its suppliers and distribution partners to adopt and adhere to privacy policies that are substantially similar to this one. However, please be aware that GuideWe is not in a position to force adherence, so we will rely on you and our other Customers to inform us if your privacy is not being adequately protected by our suppliers or distribution partners. GuideWe may then seek to take steps (including severing its relationship with offending suppliers or distribution partners) to help prevent other occurrences.

Our Security and Storage Measures
At GuideWe we seek to maintain the integrity and security of your Personal Information.

We use industry-standard encryption protocols when receiving and transferring your Personal Information. When you send Personal Information to us over the Internet, we first require that a “secure session” be established using Secure Socket Layer (SSL).

We seek to store your Personal Information in secure operating environments that are not accessible to the general public, and to have security measures in place at our physical facilities to protect against the loss, misuse or alteration of your Personal Information by our employees or third parties.

However, no data transmission over the Internet or data storage environment can be guaranteed to be 100% secure, so we cannot give absolute assurance that the information you provide to us will be secure at all times. GuideWe will not be held responsible for events arising from unauthorized access to your Personal Information. GuideWe will rely on you notifying us if you experience any unusual events that may indicate a breach in your information security. We will then seek to investigate whether the security breach was related to the data transmissions from or to GuideWe and let you know what steps have been and will/can be taken to help rectify the problem. Further action, such as reporting incidents to the police or other appropriate authorities, may also be required.

Changes to Our Privacy Policy
We know that our business will continue to evolve as we introduce new products and partners, as such, from time to time this Privacy Policy may be reviewed and revised.

GuideWe reserves the right to change this Privacy Policy by posting the changes to our website(s). You can determine when this Privacy Policy was last updated by reviewing the “LAST UPDATED” legend below.

Contacting Us
For some GuideWe services you can access and update your registration and Personal Information online.

To correct or update any other Personal Information, or if you have questions about GuideWe’s Privacy Policy, please email our Privacy Officer at privacy(at)GuideWe.com.